Central Coast Council
The Central Coast Council's Water and Sewer Education Department approached me to develop a series of educational campaigns aimed at promoting responsible water use and proper disposal habits.
I was involved from concept development through to production and execution. My responsibilities included creative ideation, storyboarding, script development, graphic design, and preparing final campaign assets for distribution. Each campaign was tailored to specific target audiences and implemented across multiple platforms, including social media, outdoor advertising, cinema, web banners, print materials, and children’s educational resources.
Agency: Oddfish Media
Dunny Do's & Dunny Don'ts
For the campaign “Dunny Do's and Dunny Don's”, the focus was on educating young children about proper toilet waste disposal. After analysing the brief, identifying key messages and selecting the most effective communication channels, we decided to use playful animated characters and humor to engage the audience. A fun, catchy rap performed by a “Toilet Paper” character, supported by animated “Poo” and “Pee” characters, was designed to make the message both memorable and accessible. This approach delivered the topic in a lighthearted way that stood out from typical communications from the Central Coast Council, and was positively received by the local community. The video was used across social media platforms and in cinema advertising, extending its reach to a wider audience.
Other campaign assets
Love Water
For the “Love Water. It All Starts With a Drop” campaign, I created a script in the form of a poem aimed at raising awareness about the importance of water conservation. The campaign took a unique approach by using the voices of children to drive home the message. Narrated by a group of children from different age groups, the poem emphasised the significance of water conservation for future generations. The decision to feature children's voices made the message not only more relatable but also incredibly impactful and heartfelt. Visually, I used simple black-and-white graphics with blue accents to symbolise water, creating a sense of clarity and emotional resonance. This creative direction proved effective across both visual and audio platforms, including radio, where the children’s voices alone conveyed a powerful and moving message.
Other campaign assets
Other campaign assets
Sinkables
For the Sinkables campaign, we continued with the same playful tone as Dunny Do's and Dunny Don's, but this time focusing on what can and can’t go down the sink. The goal was once again to target a younger audience, using humour and animated characters to make the message both memorable and engaging. From concept development to scripting the rap and designing the characters, I was involved in every step of the process. The combination of a fun, energetic rap and vibrant characters made the campaign accessible and entertaining, while effectively educating children about responsible waste disposal down the sink.