Austina Boutique is a small shoe boutique that I started with a friend of mine in 2019. Fueled by the good response we received about our own shoes while traveling around the world, the idea of expanding into new markets started to arouse with more strength everyday. Although the brand is based in Australia, the heart of the brand lies in Buenos Aires, Argentina, where both of us were born and spent most of our life. The name "Austina" is a fusion playing tribute to both countries.
As one of the founders of the brand, my role was not only to be part of the product design team but also to develop all the design and aesthetic aspects of the brand. From the name, the logo, packaging, website to social media content.